Design Brief

With 7+ years experience, I hope to help you gain confidence and clarity with strategy driven design. I’m all about humanising your brand and adding thoughtful elements that make it personal and distinctive. I absolutely adore an illustration or graphic to pair with your branding but I also understand the need for simplicity and longevity too. The end goal is for you to build trust with your audience, convert leads and land your ideal client.

I’m here for the Sole Owners, Businesses (big and small) and Lifestyle Brands. I’m excited to create some magic with you and bring all of your ideas to life.

Did you know?

I keep all of your editable Logo exports on file so adding on individual items later is an easy option. If you are not ready to go all in on the Branding Packages then you are more than welcome to come back at a time that suits you for extras like Highlight Covers, Business cards, Gift cards and Packaging Design etc.

Let's begin!

Please fill out with as much detail as possible - allow 30 minutes to complete this form, I would also recommend filling this out on a desktop. Note that part of this process requires you to create a Pinterest Board with inspo - if you don’t have Pinterest you can email me up to 8 images.

  • You’ve already done this step - Yay! Let’s confirm the brief and get you booked in.

  • This is where we confirm the brief direction, sign contracts and sort deposits (50% required to book in, with 4 part payment plans available if needed). I allocate a booking date and then we’re all set to start designing together.

  • I create a mood board based off your brief and Pinterest Inspo, look over your current audience and compare it to your desired target audience, understand the tone of your business, get to know your brands needs and plan a pathway to elevate it and take it to the next level.

  • The fun part! All Brand drafting starts with your Logo suite. I create a Logo draft board based off of your confirmed brief and strategy - all Logos and illustration(s) are then presented for you to request changes.

    Up to 3 draft rounds included as long as they are within the direction of the confirmed design brief. Let’s tweak this baby until it’s just right for you.

  • Once the Logo suite is finalised you can choose to pay in full and receive your final logo files before we move on with drafting the remaining branding.

    If you’re just after the logo package you’re ready to go with all the trimmings, after full payment is received. Around 50+ files organised into zip folders, brand board with colour codes and font specs, font files and notes on aftercare are sent to your inbox.

    If you’re coming along for some added extras or the full experience we now draft up the rest and send them off for refining - I usually work in order from logos, social/web collateral, to printed materials but if you have specific deadlines and need to switch up the order just let me know - we can work at your pace.

  • So you’ve saved all your final files and sent your new printed branding off to the printers - yay! It’s time to change all your logos on all platforms, download fonts, get familiar with your new brand look, tone and guidelines, maybe a cheeky rebrand post on socials and a little update of the website - use the heck out of that Branding!

    I keep all of your final files on a backup drive so I am here to help with any future Branding from web Illustrations, Social media Covers or Posts, and Custom Packaging / Printed Branding.

    As exciting as it all is, I know it can be a little overwhelming too so if you need it, I’m an email away from helping out - File issues? Something not quite right? Those “how the heck do I download this font” Q’s? I’ve got you, reach out.

I’ve spent years perfecting my client experience - my goal is for you to come away feeling inspired and confident with your new Branding and like the journey to get there was fun and easy.

Quick onboarding, 2 step booking process, options for phone calls/meet ups, contracts to protect us both, multiple draft rounds, thoughtful design, aftercare and final files with all the trimmings.